Polo Denim | Men | Ralph Lauren

WEAR YOUR STORY

Made to be worn. Made to Last. Your Jeans
Are your story— wear them well.

CRAFTSMANSHIP

Working with the world's best suppliers, Ralph Lauren incorporates innovative techniques and custom washes to create durable, high-quality styles.

"A good patina shows you've lived. That's how I like my jeans. Worn a bit. Weathered. But still true blue."

AUTHENTICITY

Great denim wears with you—your shape, your personality, your style.
Its ability to adapt makes it the perfect fabric for weaving your own story into.

"I remember the first pair I nought on my own. Every time I put them on, I felt like I was becoming somebody I wanted to be."

HERITAGE

Built on traditions of the American West, Ralph Lauren's vision
for denim is about creating timeless styles for generations to come.

"Every rip, every tear, ever scar tells a story. When I wear them, it's like reuniting with an old friend."

OUR DENIM
SUSTAINBILITY

Ralph Lauren supports responsible cotton production through the Better Cotton Initiative. We are committed to eliminating the use of hazardous chemicals, achieving 100% sustainably sourced cotton, and reducing water use by 20% across our denim operations and value chain by 2025.

THE
DENIM FIT
GUIDE

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